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Fintech · Mobile-first
Fintech · Mobile-first
GOFreeCredit — New Experience
Rethinking a credit-report acquisition flow for an audience that had moved to mobile.
- Company
- ConsumerTrack
- Role
- Design Director & Design Lead
- Platform
- Mobile web
- Team
- Product manager, technical lead, front-end developer, analytics, designer
The challenge
GOFreeCredit.com's hosted flow was responsive, but roughly 80% of users were now arriving on mobile. A responsive layer on top of a desktop flow wasn't enough — the experience needed a mobile-first rethink.
The approach
We analyzed the existing flow with Google, then ran a Design Sprint to prototype an alternative and user-tested it head-to-head against the current flow.
Testers preferred the new version. Feedback that the flow still felt too long drove another round of iteration on length and pacing.
The outcome
The redesign moved into build with clear targets set from the research and analytics work.
20%Targeted lift in CTR
17.87%Targeted revenue increase over 12 months
