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Fintech · Conversion

GOFreeCredit — Mobile Improvements

Redesigning TransUnion's credit report acquisition flow — revenue doubled in 12 months.

Company
ConsumerTrack
Role
Primary Designer
Platform
Mobile & desktop web
Team
Product team of six
GOFreeCredit — Mobile Improvements
The challenge

GOFreeCredit.com is a hosted flow that acquires customers for TransUnion's Credit Report product. It was outdated and not designed for the surge in mobile traffic.

The approach

We pinpointed the form elements causing friction, then tested new wireframes against the original form with a small group of users.

From there I applied a modern, trustworthy visual design and built a companion desktop experience.

The outcome

Over the following 12 months the flow's revenue doubled, and users showed noticeably greater trust in the experience.

2×Revenue in 12 months
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